What Is Soju? A Beginner’s Guide to Korea’s Most Popular Spirit

New to soju? Discover what soju is, what it tastes like, and how to drink it. Learn why flavored soju like DAON is perfect for beginners in the US.

What Is Soju?

Soju is Korea’s most popular alcoholic beverage, traditionally made from rice and distilled into a clear, smooth spirit. With an alcohol content (ABV) typically ranging from 12% to 25%, soju is lighter than vodka but stronger than beer — making it incredibly versatile.

In recent years, flavored soju has gained global popularity, especially among younger drinkers looking for smoother and fruitier options.


What Does Soju Taste Like?

Traditional soju has:

  • A clean, neutral profile
  • Slight sweetness
  • Smooth finish

Flavored soju, like DAON Soju, offers a softer and more approachable experience with fruit-forward notes such as peach, mango, grape, or green apple.

These flavors make it ideal for:

  • First-time drinkers
  • Social gatherings
  • Casual dinners
  • Cocktail mixing

How Do You Drink Soju?

There are several ways to enjoy soju:

1. Straight (Chilled)

Serve cold in small shot glasses.

2. With Ice

Perfect for flavored soju.

3. With Food

Commonly paired with Korean BBQ, fried chicken, and spicy dishes.

4. In Cocktails

Soju works beautifully in fruity cocktails and party drinks.


Why Flavored Soju Is Perfect for Beginners

Flavored soju is:

  • Lower in alcohol than hard liquors
  • Smooth and easy to drink
  • Less harsh than traditional spirits
  • Great for social occasions

If you’re new to Korean alcohol, starting with a fruit-forward bottle from DAON Soju is the perfect introduction.

👉 Explore our flavors here: